Bocconi Students Marketing Society - Moncler Genius' Strategy In 2018, luxury outerwear brand Moncler chose to abandon seasonal fashion collections with a marketing model built around a series of limited edition designer
Moncler's Genius collab hit machine to extend to art, music, sports | Vogue Business
Moncler Genius: How one luxury brand is reinventing the fashion model - CNN Style
Moncler "Genius" Monthly Product Drops Program | Hypebeast
With An Eye To The Future, Moncler Is Winning The Long Game In China | Jing Daily
Moncler Goes Full Digital, Hopes Strategy Doubles Sales in Three Years
:quality(70)/cloudfront-eu-central-1.images.arcpublishing.com/businessoffashion/FLP6ACQVLNH2ZNZUE4B3AUSQC4.jpeg "Case Study: Inside Moncler's 'Genius' Strategy | BoF")
Case Study: Inside Moncler's 'Genius' Strategy | BoF
Moncler Genius Headed to London Fashion Week in February
How Moncler Genius strategy works and evolves | Luxury Brand Case Study - YouTube
Moncler Advances its “Genius” Strategy in China | Jing Daily
:quality(70)/cloudfront-eu-central-1.images.arcpublishing.com/businessoffashion/FLP6ACQVLNH2ZNZUE4B3AUSQC4.jpeg "Case Study: Inside Moncler's 'Genius' Strategy | BoF")
Case Study: Inside Moncler's 'Genius' Strategy | BoF
Moncler's “Genius” Project Paid off in 2018. What's Next? | Jing Daily
Moncler Genius: How one luxury brand is reinventing the fashion model - CNN Style
Moncler unveils new strategic plan
Is Moncler Hot Enough to Sell Winter Coats in Summer? Apparently, Yes. | Jing Daily
Moncler Genius Launches JW Anderson Spring 2021 Collection – WWD
Remo Ruffini On What's Next for Moncler Genius | Hypebeast
:quality(70):focal(-5x45:5x55)/cloudfront-eu-central-1.images.arcpublishing.com/businessoffashion/T5ZO4QSSEBFONMV6SBYVGY6X6Q.jpg "Moncler 'Genius' Promises New Strategy for Instagram Age | BoF")
Moncler 'Genius' Promises New Strategy for Instagram Age | BoF
Glocal, Phygital Strategy for 7 Moncler Fragment Hiroshi Fujiwara Drop – WWD
How Moncler genius was born. If you are a fashion enthusiast chances… | by The Lafayette Post | Medium
Geniuses . . . Assemble! Pierpaolo Piccioli, Simone Rocha, and Craig Green Are Just a Few Joining Moncler's Radical New Designer-Supergroup Strategy | Vogue
Strategy
Moncler Says 'Genius' Strategy Worked | BoF
Moncler Shares Fall on New Strategy – WWD
Moncler Genius: How one luxury brand is reinventing the fashion model - CNN Style
